How to use google tag manager in Ulinc Short URL Service account to measure link performance ?

Vinay Shukla
Vinay Shukla Published on December 02, 2023

Introduction 

Google Tag Manager (GTM) is a popular and powerful tool for managing and optimizing digital marketing campaigns. It enables marketers to track and measure the performance of their campaigns in real-time, making it easier to adjust and optimize them along the way. When combined with Ulinc Short URL Service, GTM can be a powerful tool for tracking, measuring, and optimizing link performance. This article will explain how to use GTM in your Ulinc Short URL Service account to measure link performance. 

Step 1: Set Up Your Ulinc Short URL Service Account 

The first step in using Google Tag Manager for link performance tracking is to set up your Ulinc Short URL Service account. This can be done by signing up for an account and configuring the settings. You will need to enter your website URL, the destination URL of the link, and the title of the link. This will enable you to begin using the service. 

Step 2: Add Your URL to Google Tag Manager 

Once your Ulinc Short URL Service account is set up, you can add your URL to Google Tag Manager. To do this, log into your GTM account and go to the “Variables” section. Here, click the “New” button and select “URL” as the variable type. Enter the URL of your Ulinc Short URL Service link in the “URL” field. Once you have done this, click the “Save” button to save the variable. 

Step 3: Create a Trigger 

The next step is to create a trigger in Google Tag Manager. This is necessary for tracking the performance of your link. To create a trigger, log into your GTM account and go to the “Triggers” section. Here, click the “New” button and select “Click” as the trigger type. Enter the variable you created in Step 2 (the URL of your Ulinc Short URL Service link) in the “Element URL” field. Once you have done this, click the “Save” button to save the trigger. 

Step 4: Create a Tag 

The final step is to create a tag in Google Tag Manager. This is necessary for measuring the performance of your link. To create a tag, log into your GTM account and go to the “Tags” section. Here, click the “New” button and select the “Google Analytics” tag type. Enter the variable you created in Step 2 (the URL of your Ulinc Short URL Service link) in the “Category” field. Once you have done this, click the “Save” button to save the tag. 

Conclusion 

Google Tag Manager is a powerful tool for managing and optimizing digital marketing campaigns. When combined with Ulinc Short URL Service, it can be used to track and measure the performance of links. This article has explained how to use GTM in your Ulinc Short URL Service account to measure link performance. By following the steps outlined above, you can begin tracking and optimizing your link performance in no time.

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